Music and Films in Social Media
PIX, Rytmisk Center and YourWaves will take a close look at digital media and are tonight holding a panel discussion at Husets Café to examine the opportunities and challenges that artists and cultural producers are facing today. How does digital communication differ from older forms of communication? How does one get going with social media and navigate the huge selection of possibilities - and what works best? The promotion of music and films should take place on the platforms that the fans themselves use most. And if the communication is well thought through, there is plenty to be gained by using the internet consistently - especially if the budget is not big enough for traditional marketing techniques. The digital communication agency YourWaves will sketch out the new media landscape. The aim is to inspire you and give you an overview of the chaotic new digital world you enter into, when film and music is to be marketed, promoted and disseminated. Subsequently, a panel of frontrunners will take the audience on a tour through their own experiences and case studies. Free admission.